Competitive Landscape Report
Know the Playing Field. Position to Win.
You’re not just building a business—you’re entering a battlefield.
Markets are crowded. Customers are overwhelmed. And businesses that fail to understand their competitive terrain get outpaced, underpriced, or overlooked.
The Competitive Landscape Report is not just about knowing who your competitors are. It’s about identifying what makes you strategically different, and how to position that difference in a way that converts customers and repels imitation.
JKNC builds this with structured research and executive-level analysis. This isn’t a list of competitors—it’s a positioning intelligence document that shows:
What your competitors are doing—and missing
How they price, market, and serve customers
Which customer needs they’re fulfilling
Where their gaps are that you can target
What messaging, positioning, and channels they own
This report helps you break free from the noise and become the brand that occupies space in your customer’s mind—not just another player in the market.
Whether you’re a startup trying to enter a competitive industry, or an existing business seeking a sharper edge, this report changes how you move in your market.
A structured, strategy-ready report that includes:
A curated list of your top 3–6 direct and indirect competitors
Comparative analysis of value propositions, pricing, services, and channels
Strengths and weaknesses of each competitor (SWOT snapshot)
Visual positioning maps and differentiation summaries
Opportunity gaps in market messaging, customer needs, and segment focus
Positioning recommendations for your business
This is not a generic market scan. It’s a custom-built document crafted around your actual business, reviewed internally by JKNC’s peer network, and ready for use in funding decks, internal reviews, or marketing strategy.
Businesses that skip competitive research end up guessing. They copy industry trends, lower prices, or mimic competitors—without realizing the damage to their own identity.
This report helps your business:
Understand your market beyond surface-level perception
Build messaging that sets you apart—not just louder, but smarter
Clarify what NOT to do by seeing what’s already saturated
Refine your offer based on real market gaps
Prepare for funding or partnerships with confidence
Equip your sales and marketing teams with intel that closes deals
This isn’t just helpful—it’s mission-critical if you’re building something meant to last.
After delivery, your report can be used across departments and decision cycles:
As a reference during sales, marketing, or product planning
To inform pricing decisions or pivot points
To train your team on competitors’ offers and how to respond
For founder or executive alignment before entering new markets
In investor decks to show you’ve done the strategic groundwork
Clients often build quarterly updates or use this report as the basis for a go-to-market (GTM) strategy.
This report is produced under JKNC’s Deliverable-Based Consulting Lifecycle, aligned with the manual:
Pre-Onboarding
Client indicates interest and submits the JKNC Intake Form. The product falls strictly under the Strategy Consulting domain.
Discovery Phase
A Lead Consultant conducts a focused interview to understand your market, target audience, and product position.
Proposal & Engagement Terms
Quotation and estimated delivery time provided. Work only begins upon written approval.
Client Onboarding
Documents and competitor inputs are finalized. Internal task assignments are activated.
Document Compliance
Client submits service details, product links, pricing models, previous decks, and target audience profiles.
Execution Kickoff
JKNC Associate Consultants begin structured competitor research and positioning analysis.
Internal Peer Review
Senior reviewer checks all data, insights, and strategic alignment. Formatting and clarity checks are completed.
Delivery
Report is delivered in digital format. Presentation or walkthrough may be added on request.
Continuity or Closure
Clients may request additional services such as a Positioning Strategy Session or Marketing Plan.
To begin, clients must provide:
Completed JKNC Client Intake Form
45-minute Discovery Session
List of known competitors (if available)
Information about your target audience and current offer
Pitch deck, pricing sheet, or service guide (if available)
Signed quotation approval
Covers 3–6 competitors with relevance to your market
Includes direct and indirect competitors
Focuses on strategy, positioning, messaging, pricing, and customer experience
Does not include customer survey data or mystery shopping
Does not include operational benchmarking or financial projections
Positioning analysis only; marketing execution excluded
One-time report (unless extended to include additional market segments)
Delivered as PDF and/or editable .docx/.pptx (Charges may apply)
Standard delivery: 30–40 business days after Discovery
English only (Filipino version optional upon request)
Default: Online (Zoom or Google Meet)
In-person (JKNC Cebu office) by prior request (no added cost)
Client site (Metro Cebu): Charges may apply
Outside Metro Cebu: Per diem and travel costs added
This optional session is ideal for companies who want to act on the Competitive Report right away.
Includes:
2–8 hour strategy workshop
Internal SWOT + Positioning Alignment
Messaging angle discussions
Brand tone and value reframing session
Strategic roadmap for repositioning (verbal output only)
Note: Quoted separately.
To empower your business with a clear understanding of your competitive arena—so you can position strategically, communicate with conviction, and scale without being swallowed by industry noise. This is more than research. It’s your blueprint for dominance.