Market Study
Decode the Landscape Before You Compete
You can’t grow in a market you don’t understand. And yet most businesses operate with limited or outdated assumptions about their competition, audience, or industry trends.
A Market Study by JKNC gives you a comprehensive analysis of your external environment—backed by real data, interpreted through strategic insight. We don’t just gather numbers—we connect them to your business decisions.
Our approach identifies who your customers really are, what competitors are doing (and missing), where the growth pockets exist, and what threats or shifts could blindside you next quarter.
This is not a fluffy marketing report. This is the document your executive team, investors, or board will use to make confident strategic moves.
Whether you're launching a product, entering a new region, pitching for funding, or simply recalibrating your business direction, this study becomes your blueprint for market-aware execution.
A comprehensive, customized Market Study Report that covers:
Industry Overview
Customer Segment Analysis
Competitor Mapping and Benchmarking
Market Size and Growth Projections
Trends and Shifts Impacting Your Business
Strategic Recommendations Based on Findings
We combine desktop research, trend data, competitor profiles, and business logic—presented in an executive-ready format. All insights are made actionable, with commentary that connects the data directly to your decision points.
Most companies operate in a fog of guesswork. This study cuts through it.
It helps your business:
Avoid costly mistakes by validating assumptions with real data
Understand your true competitors—not just who you think they are
Spot industry trends before your competitors act on them
Discover underserved customer segments or hidden demand
Equip your team with a data-informed narrative for investors or internal strategy sessions
Design better offerings that match market behavior—not just hope
If you're planning to invest, expand, or pivot—doing it without this insight is like navigating with no map.
Once delivered, this study becomes your strategic reference point.
Use it to:
Present a market-grounded case to your leadership, board, or partners
Guide go-to-market planning and channel selection
Tailor your pricing, features, or messaging based on market expectations
Pitch investors with credible, third-party-supported market insight
Reassess existing product-market fit or future roadmap directions
Anchor decisions in fact—not instinct
This study is often included in business plans, funding decks, and strategy sessions.
Governed by JKNC’s Deliverable-Based Consulting Lifecycle, the Market Study follows this path:
Pre-Onboarding
Client expresses interest and confirms alignment under the Strategy Consulting domain.
Discovery Phase
Lead Consultant conducts interviews or receives strategic briefs to identify goals and gaps.
Proposal & Engagement Terms
A formal quotation is issued, detailing expected inclusions. No work starts without written approval.
Client Onboarding
Documents, objectives, and access protocols are submitted. Lead Consultant assigns internal roles.
Document Compliance
Client inputs are validated for scope clarity (product, customer profiles, target markets).
Execution Kickoff
Associate Consultants gather data, analyze segments, and profile competitors using agreed frameworks.
Internal Peer Review
Final output is reviewed for accuracy, insights, and strategic alignment.
Delivery
Final study is presented as a report. Optional presentation session available.
Completed JKNC Client Intake Form
45–60 minute Discovery Session with key decision-maker
Clear definition of target product/service or market scope
Signed Quotation Approval Form
Relevant internal documents (if any): customer data, prior market reviews, expansion plans
One Market Study focused on a defined geography, segment, or product line
Covers market sizing, segmentation, competition, trends, and recommendations
Not a full feasibility study or financial model unless quoted as an add-on
Standard includes two revision cycles
Delivered as PDF and/or editable (.docx/.pptx) (charges may apply)
Timeline: 20–30 business days post-Discovery, depending on depth
English by default (Filipino translation available on request)
Online session (Zoom or Google Meet) for Discovery and delivery
In-person delivery at JKNC Cebu office available upon request (no additional charge)
Onsite presentation within Metro Cebu may incur travel cost
Outside Metro Cebu: subject to per diem and transport
JKNC offers a Strategy Debrief Presentation to walk stakeholders through the Market Study.
Includes:
60–90 minute session
Strategic walkthrough by Lead Consultant
Key insights breakdown and recommended action points
Open Q&A for your executive or planning team
Recommended for companies seeking alignment post-study.
To deliver a market-intelligent foundation that informs strategic decisions, validates direction, and reveals opportunities that others overlook. The Market Study becomes your edge in a noisy, fast-moving business environment—powering moves that are informed, timely, and aligned with real-world data.