The Day a Construction Firm Almost Collapsed Under Its Own Chaos — Until JKNC Built Its Foundation from Within
A construction firm doesn’t fall apart from the outside — it breaks down from within. Granterra Builders Corporation, a Cebu-based construction company handling residential, commercial, and government projects, had the contracts but lacked cohesion. With no guiding vision, misaligned teams, and constant leadership conflict, the company was running on muscle, not direction. In this blog, discover how JKNC realigned Granterra from the inside out — introducing corporate clarity, unifying leadership, and building a culture that could finally support its growing operations.
7/4/20252 min read
Featured MSME Profile
Business Name: Granterra Builders Corporation
Business Type: Domestic Corporation
Industry: Vertical and Horizontal Construction (Residential, Commercial, Government Projects)
Location: Cebu City, Philippines
Structure before JKNC: Operations-first; no guiding vision or culture; staff misaligned; leadership constantly in conflict
The Story
Granterra Builders wasn’t short on projects — it had four mid-rise builds in progress and two LGU bidding wins. However, despite its growth, the company lacked a sense of direction. Turnover rates were high, engineers were clashing with procurement, and the CEO was micromanaging projects. Clients began to complain about inconsistency, and no two department heads could agree on what the company truly stood for. The Construction Director summarized the situation, saying, "We had concrete on-site, but no alignment off-site. The company was strong on paper, but falling apart on the inside."
It wasn’t until the CEO admitted, "We don’t know who we are anymore," that the company recognized the need for change. This was when JKNC was called in, not to fix operations, but to help Granterra Builders rebuild its identity.
Hidden Problems Revealed
JKNC’s forensic audit uncovered:
No written Mission or Vision
Zero internal understanding of company values
Misalignment between leadership and workforce
Teams confused about whether they were project-based or long-term strategic
Middle managers creating their own KPIs and work styles
Clients perceiving inconsistency between what the company said and how it behaved
JKNC’s Strategic Response
Deliverable: Mission, Vision, Core Values, and Company DNA Consulting
1. Strategic Identity Creation Workshop
Conducted interviews with founders, engineers, foremen, accountants, and sales
Mapped beliefs, frustrations, hopes, and internal contradictions
Facilitated a Vision Alignment Retreat with owners and executive leaders
2. Defined Core Structure
Developed the company’s official:
Mission Statement – “To build enduring structures that serve communities and inspire pride.”
Vision Statement – “To be the most respected builder in Visayas for quality, consistency, and values-based execution.”
Core Values – Safety, Integrity, Precision, Accountability, and Teamwork
DNA Statements – Operational principles that guide daily decisions (e.g., “If it's not documented, it didn’t happen.”)
3. Internal Launch
Branded visual rollouts: site signage, office walls, onboarding kits
Conducted orientation workshops for all departments
Integrated core values into performance reviews, hiring, and project site meetings
4. Strategic Integration into Business Systems
Modified contracts, bid proposals, and project presentations to include the Mission-Vision
Created a CEO Message Kit that leaders could use to communicate the brand culture
Used the Mission and DNA as a guide in resolving team conflicts and client misalignment
Results & Transformation
90% employee clarity on company direction (from 28% baseline)
4 resignations reversed after the Mission reintroduction
2 new clients cited the Vision as their reason for awarding contracts
CEO is now focused on high-level strategy, not firefighting
Turned fragmented departments into a unified workforce guided by values and mission
“We used to pour foundations in silence. Now we build with belief.”
– President, Granterra Builders
Strategic Insight from JKNC
“Most construction companies focus on steel, permits, and cash flow. But the most important thing they need is identity. JKNC helps build that — through mission, vision, values, and DNA that turn people into believers, not just employees.”
If your company is operationally busy but culturally broken, let JKNC build your internal foundation. Book a consulting session at https://jknc.io.
Legal & Confidentiality Notice
This case study is fictionalized. All names, locations, and details are anonymized under the Data Privacy Act of 2012 (RA 10173). Any resemblance to actual events is purely coincidental.