Value Proposition Canvas / Business Model Canvas
Align Customer Needs with Real Value—Backed by Business Logic
Businesses often know what they sell—but not exactly why customers should buy. They may have a product, a pitch, or a marketing campaign, but lack a precise understanding of the value they create in the customer’s life or workflow.
That’s where this dual-framework comes in: the Value Proposition Canvas (VPC) zeroes in on your customer’s pains, gains, and jobs-to-be-done. The Business Model Canvas (BMC) shows how you turn that into a sustainable business system.
Used together, this product bridges the gap between customer relevance and business execution.
At JKNC, we don’t ask you to fill in boxes—we extract strategic insight through a guided process that challenges your assumptions, validates your value, and sharpens your offering. The result? A one-two punch: customer clarity and business coherence.
This deliverable is ideal for companies preparing to launch, pivot, expand, or enter new markets—where product-market fit and business model alignment can’t be left to chance.
A dual-framework deliverable composed of:
Value Proposition Canvas – maps your target customer’s pains, gains, jobs, and how your product/service solves them.
Business Model Canvas – outlines how your business captures and delivers that value profitably and sustainably.
Each element is customized, peer-reviewed, and visually structured to serve as:
A strategic decision-making tool
A pitch and investor-ready explainer
A planning foundation for product, operations, and sales
You get the full picture: not just what customers need, but how your business is built to meet it.
This is where clarity meets traction.
This product helps your business:
Sharpen your messaging around what truly matters to customers
Identify product gaps and redesign value based on real pain points
Validate if you’re solving the right problem for the right audience
Connect marketing, sales, and product teams to a unified strategy
Uncover misalignments between offering and execution
Improve team cohesion and decision-making across departments
Increase investor or partner confidence with a grounded model
If you’ve ever wondered why your product isn’t selling as expected, this product usually reveals the answer—and gives you a roadmap to fix it.
Once delivered, the two canvases can be used as:
A strategic planning dashboard across departments
A messaging guide for marketing, sales, and branding
A pitch framework for funding or partnership discussions
A tool to test product variants, bundles, or pricing logic
A touchpoint in team onboarding and training
Many clients use the VPC for customer-centric strategy and the BMC for internal leadership and financial planning.
You’ll return to these documents again and again—especially during pivots, launches, or investor conversations.
As defined in the Consulting Manual, JKNC follows a structured deliverable-based process:
Pre-Onboarding
Client submits request or attends consultation. Domain: Strategy Consulting only.
Discovery Phase
Lead Consultant conducts structured interviews to understand your audience, offering, and current model. No templated input. Strategic insights only.
Proposal & Engagement Terms
Quotation issued based on scope and estimated complexity. Execution begins upon client approval.
Client Onboarding
Scope confirmed. Supporting materials (product briefs, customer profiles, past decks) are collected.
Document Compliance
Client must submit all required inputs to ensure alignment and protect delivery quality.
Execution Kickoff
Drafting begins. Two consultants (Value Architect + Associate Consultant) create initial versions.
Internal Peer Review
Senior Consultant or Engagement Manager validates all content and formatting for accuracy and alignment.
Delivery
Both canvases are sent in digital format. Optional walkthrough session included upon request.
Post-Engagement
Clients may request an Executive Workshop (details below) to use both tools in strategic sessions.
Signed JKNC Quotation Approval Form
Completed JKNC Client Intake Form
45-minute Discovery Session with leadership or product owners
Submission of business inputs:
Customer segments
Product/service details
Sales channels, pricing
Key partners (if any)
Pitch decks or marketing briefs (optional but helpful)
Includes one (1) Value Proposition Canvas and one (1) Business Model Canvas
Built for one primary customer segment
Does not include financial projections or competitive study
Strategic output; no marketing or content copywriting
Additional versions (per segment or market) can be quoted separately
Delivered as a PDF and/or editable Word/PPT (charges may apply)
Visual formatting suitable for internal and external use
Standard delivery time: 10–20 business days from Discovery
Online (Zoom/Meet) by default
Optional in-person session at JKNC Cebu Office (no charge)
Onsite at client’s Metro Cebu office (fees may apply)
Sessions outside Metro Cebu: subject to travel and per diem
After delivery, you may request a guided session to apply both canvases to real business challenges.
Includes:
2–8 hour facilitated strategy session
Hands-on exercises using the canvases
Team alignment and value delivery roadmap
Analysis of product-market fit using real examples
Only available to clients who completed this deliverable.
To help businesses articulate value in the language of their customers—and design a business model that sustains it. This dual framework clarifies what matters, what to stop doing, and where to focus growth. It connects vision with viability.